"Come visit Bella’s Casual Dining, our restaurant for business or casual dining. Serving outstanding food and drinks, it most certainly is the perfect spot to unwind from a day of travel. Featuring terrific soups and salads, seafood and other tempting specialties.”
Nestled in the quaint town of Clarenville, Bella’s Casual Dining restaurant is attached to the Quality Hotel by Choice Hotels. When approached with designing this menu staying true to the restaurant brand was a MUST. The simplicity of the design all while staying classy but casual was a fine line to walk.
Since the restaurant itself is a darker lighting setting, having the menu on a brighter background was important for customers to ensure the menu is readable. Adding subtle detailing art was the direction as to not overcrowd the design and take away from the purpose of it. It is a menu after all. The colours are straightforward and sampled straight from the logo.
The choice to use a tertiary font helps establish hierarchy in the design. Menus need to be simple, or else it’s cluttered and hard to read. These choices were mainly influenced by readability.
A diverse demographic stay at hotels and catering to them with a readable menu while staying true to the brand was the main goal for this design.